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Top Payment Integration Tips for Fantasy Sports Platforms

person using their phone for sports betting
written by:
Shawn Silver

The fantasy sports industry has quickly evolved from a passion project for enthusiasts to a billion-dollar powerhouse with participants globally. As a result, fantasy sports sites require more than an engaging fantasy league or appealing app—they need a reliable means to get players’ deposits, payout earnings, and facilitate other financial transactions. Enter fantasy sports payment integration as a necessity for any fantasy sports site to be created as such an experience. But for a high-risk merchant in the fantasy sports space—with regulatory considerations, chargeback limits, and league/customer trust in the game at an all-time low—payment processing may feel like an uphill battle. Yet in order to compete in this congested space, operators need to assess the technological, financial and regulatory factors of payment integration to formulate a secure, scalable, financial option for their sites.

Why Fantasy Sports Payment Integration Matters

Integration doesn’t just come from a payment gateway being connected to a larger body; it comes from a fantasy sports merchant account upon which reputation grows over time. Fantasy sports players expect that their deposits when paying will be available for game play immediately and not delayed and that their payouts will be instantly rewarded as expected; otherwise, they’ll leave the site for another one of its competitors, inevitably destined to seek another gaming opportunity as the ease of payment integration they’ve found with one fantasy sports site will be found elsewhere. For high-risk merchants, payment integration only compounds the situation as merchants must rely on the major payment processors that serve as gatekeepers and are often unwilling to help with anything beyond basic fantasy sports activities[1]. Therefore, fantasy sports payment integration helps create credibility where credibility may be lost, and integration through various technological and human partners lowers risk and raises potential.

Payment Integration for Fantasy Sports: Problems

Where fantasy sports differ from regular commerce websites is the challenge of payment integration. First, fantasy and gaming-related companies are considered high risk; this means higher transaction fees, more intense underwriting and possible denial of payment processing. Second, fantasy sports licensing varies by jurisdiction; some courts deem it contests of skill while others deem it gambling; this means some areas have different payment options due to feasibility. Third, chargebacks and fraud occur often as players either dispute payments they don’t realize came out of their banking account or try to play startup companies against each other with deposit/withdrawal bonuses; this means effective integration must protect the operators as well[2]. Ultimately, all of this requires more than a simple payment processing solution; effective integration requires compliance solutions, security solutions and solutions from a fantasy sports merchant account that enhance usability for the end player.

Payment Integration for Fantasy Sports: Solutions

An effective solution for payment integration must encompass the entire transaction process. PCI DSS compliance, integrated fraud detection measures, multiplayer payment options, and the ability to establish deposits and withdrawal policies for transparency are all required to create a sustainable fantasy sports gameplay experience while minimizing operators’ financial risk[3]. Without them, players become frustrated with the lack of professionalism of the site and ultimately bet less on an improperly run/funded site.

Best Practices for Fantasy Sports Payment Integration

Although each platform will need a customized approach, many best practices exist that lay the foundation for success in such an effort. These range from the payment integration itself to long-term strategies, third-party partnerships and customer communications[4]. Below are six essential elements fantasy operators should concentrate on to improve their payment integration experience.

Fantasy Sports Payment Integration: Best Practices

Merchant Account Approval

The most important aspect of successful fantasy sports payment integration comes from payment processing prior to integration before it even crossed a line of code. Fantasy sports platforms are classified as high risk, and therefore, they need high-risk merchant accounts to get off the ground. Fantasy sports operators do not process like a brick and mortar storefront. Thus, only processors who understand a high risk environment will do. A high risk merchant account offers chargeback monitoring, higher approval rates and dedicated customer service for high-volume accounts while granting access to credit card networks. Without these effective building blocks, no matter how wonderful the platform is built, it will get buried.

Integrating High Risk Payment Solutions

One of the most critical concerns of high-risk payment solutions is fraudulent activity. Thus, fantasy sports merchant accounts must incorporate fraud avoidance solutions that utilize machine learning, velocity checks, and geolocation to identify potential issues. If a user deposits a large sum and attempts to withdraw that same amount immediately thereafter, they may be guilty of bonus abuse or creating false accounts to strip monies from the platform. When payment solution options include fraud avoidance capabilities, operators can avoid chargebacks—and unnecessary lost revenues—thereby ensuring the integrity of their platforms.

Expediting Funding and Withdrawals

There is nothing more frustrating for users than waiting for funds. Therefore, part of fantasy payment integration involves guaranteeing that deposits occur in real time and withdrawal requests are processed in minimal time. Fantasy sports payment partners who understand the nuances of a high-risk marketplace can facilitate the processing of payout requests. Furthermore, transparent expectations for new payment timetables—and any fees—in advance will reduce conflict and build user trust.

Ensuring Compliance

Fantasy sports operates in an almost legal grey area—especially in certain markets where there may be a question of gaming vs gambling. Therefore, compliance must be infused into the payment integration process from day one. This means KYC verification for player identification and transaction monitoring for AML compliance while ensuring recordkeeping for auditors. Compliance allows platforms not to get fined and dropped by payment processors while having more credibility with investors and customers alike.

Enhancing the User Experience

Beyond the backend where payment integration exists—there are user experience elements, as well. From the UI that enables expected deposit and withdrawal options to necessary status changes and customer service inquiries about payment, fantasy sports platforms that provide easy access and transition for payments will foster more gameplay, decreased churn, and remain competitive in a saturated market.

Technological Options for Fantasy Sports Payment Integration

Technology fuels payment integrations across the spectrum of integrations. For instance, fantasy sports sites can utilize cloud solutions for flexibility as they expand or rely upon API components for integrations with myriad gateways, fraud detection, reporting, and chargeback systems. Tokenization and encryption can secure payments better, and mobile-first payments allow users to pay on the go easily. With fantasy sports operators fighting for every customer’s dollar, no payment integration can ignore any technology-based option.

Fantasy Sports Payment Integration: The Future

Fantasy sports payment integration in the future will become commonplace, more normalized and standardized as these apps become readily available and society learns that fintech on the whole is to be trusted. Real-time payments and crypto wallets will penetrate more integrated financial options, so those programs that get on the bandwagon early will see more revenue than those without. More responsive customer service will manifest due to anticipated regulatory interest, so those who toe the line early will be ahead of the curve. Additionally, those who win fantasy sports next year won’t just be the trades; it’ll also be the easiest, quickest, safest payment options.

FAQs

Q: Why is payment processing for fantasy sports platforms high risk?

A: Fantasy sports platforms are considered high risk for payment processing because they get a higher volume of chargebacks, they have uncertain regulations and payment structures, and to some, they are viewed as online gambling. Thus, financial institutions shy away from offering typical processing merchant accounts, which is why fantasy sports businesses have to seek out high-risk accounts instead.

Q: How can fantasy sports platforms avoid declined payments?

A: Fantasy sports platforms can avoid declined payments by working with processors who frequently process high-risk transactions, by using smart routing (when a transaction fails and a processor tries again at a later time) and by accepting multiple forms of payment. In addition, processors or banks that have anti-fraud mechanisms to help better identify real users will also increase approval rates.

Q: How does compliance fit into fantasy sports payment integration?

A: Compliance is the only way for platforms to operate in the first place, a gamble for processors to team with. KYC and AML requirements must be established, there must be PCI DSS compliance, and regulators demand that platforms keep a clear record of every transaction submitted[5]. This results in fines and damaged reputations when they fail to do so, meaning fantasy sports platforms will not have payment processing options at their disposal down the line.

Q: What are other payment options on the market, like cryptocurrency, and do they suit fantasy sports?

A: Cryptocurrency is slowly seeping into the fantasy sports world. It’s being used in many online transactions because it’s inexpensive, globalized, and essentially anyone can use it. However, fantasy sports operators need to understand the governmental regulatory risk that cryptocurrency brings, and payment integration must be in place to avoid allowing people to deposit to use fantasy sports for illegal wagering schemes.

Q: How does payment integration affect the customer experience?

A: The more players who do not have to think about payment integration, the better their experience. The faster deposits can be made, the quicker and more transparent pay-outs are, and the more transparent fees and durations of processing are, the better the customer experience.

About the Author

Shawn Silver

Shawn Silver brings over 13 years of experience in the payment processing industry, having successfully founded and led multiple businesses in the space. With a track record of growing startups and driving innovation, Shawn’s leadership has consistently empowered merchants to thrive through robust payment solutions.

Shawn is committed to continuing his work in revolutionizing the payment industry, focusing on providing exceptional service and cutting-edge technology to businesses of all kinds. He earned his degree from the University of Massachusetts Boston and is passionate about leveraging his expertise to help clients navigate the complexities of payment processing.

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