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How Do CBD Payments Work on Shopify?

cbd products
written by:
Shawn Silver

While it seems like a breeze to sell hemp-derived products online, many CBD stores stumble when it comes to payments. Payment networks classify CBD as high risk, Shopify Payments does not support CBD, and every mishap during checkout results in a chargeback or a frozen account. If you’re wondering how CBD payments work on Shopify, the answer is that you must connect a third-party CBD payment processor and open a compliant CBD merchant account. In addition, you must configure your checkout, shipping and policies to ensure approvals stay high and cash flow is reliable.

Why Shopify Treats CBD Differently

Shopify allows stores to sell hemp and hemp-derived products where and when it’s legal to do so, but the in-house merchant processor does not support any transactions involving CBD[1]. This means that you need to rely on a third-party processor that works with Shopify and a gateway that supports CBD. You’ll also need appropriate underwriting for your specific product mix. While the platform provides information on hemp guidelines for storefronts and accessible payment options, compliance ultimately falls to the store owner[2]. This means success comes from finding a processor that understands CBD and aligning your checkout, shipping, and disclosures with accepted guidelines.

Choosing A CBD Payment Processor For Shopify

High-risk payment processors who are the best partners boast clear acceptance policies for CBDs, tokenization capabilities and fraud tools that don’t crush conversion rates. They boast real-time reporting, descriptor control, and reliable webhooks, so orders don’t get stuck in the pending state. Ideally, they’d take an interest in supplement/topical categories, as claims made on product pages may flag your review even if your checkout is perfect[3]. If your processor can openly discuss reserves and volume caps, then scaling can be a quiet superpower.

CBD Merchant Account Underwriting: What To Expect

Underwriters assess your product type, documentation throughout the supply chain, site content, marketing claims, fulfillment timing, and historic dispute data (if applicable). They’ll also confirm that refund and cancellation policies are transparent online and reasonable in line with eCommerce standards. If you have ingestibles in your catalog, expect deeper reviews and tighter initial controls to start. If you treat this process like you’re onboarding to a bank, you’ll receive terms that improve as you perform.

Fees, Reserves, And Cash Flow Planning

High-risk merchants typically have higher discount rates at inception but may also experience reserves until their accounts season properly. Model outcomes to determine whether there is a reserve in place to keep inventory well-stocked, since cash flow to fund advertising campaigns must also be maintained. Monitor funding timelines closely through the first cycle to ensure you can maintain reorder timelines predicated on actual settlement times. A little discipline in forecasting turns this high-risk category into a highly manageable endeavor.

Fraud, Chargebacks, And Descriptor Strategy

During setup, make sure fraud tools start balanced: AVS On, CVV On, rapid repeats flagged for velocity checks, and rules escalating to 3D Secure only if risk warrants it due to additional flags. Use a plain-English descriptor that matches your brand, along with a support URL/phone number so customers recognize it as legitimate. Respond promptly to disputes with consistent evidence packages (itemized receipts showing product names that match what’s on your site), including policy links where necessary, along with COAs when appropriate, and delivery proofs. If you keep chargebacks below network thresholds, then reserved releases tend to follow.

Content, Marketing, And Compliance Guardrails

Steer clear of medical claims while sticking to general wellness language that regulators will tolerate. Keep anything sensitive (labels, disclaimers) easy to find (COAs especially) so that if asked, you can provide them along with the order evidence you’ve retained. Avoid discrepancies in email/SMS/ads from what’s found on your site – if you’re compliant in one area but dubious in another, it’ll increase scrutiny from all angles.

International Sales And State Restrictions

Rules vary by state or country; some draw hard lines separating ingestibles, vapes, and synthetic cannabinoids from their hemp-derived counterparts when it comes to legality restrictions[4]. Create a shipping matrix that automatically excludes blocked locations at checkout. If you’re selling more than one type of product, you may need separate catalogs or flags so sites can adapt methods and messaging based on region. Additionally, it’s better to ship only where conditions allow than argue a chargeback or misopportunity that can’t be won.

Migration And Testing Checklist

If you’re switching processors, ask about token portability so saved cards stay saved without reentering info. Create a controlled test pilot, verify webhook events, and place real purchases with low values that you can refund the next day for testing purposes related to funding effectiveness. Confirm order notes hold links for COAs/batch numbers so support can ask questions quickly. When everything looks unremarkable yet compelling, that’s when you can scale traffic and inventory.

How Do CBD Payments Work on Shopify?

Eligibility And Store Policy Setup

To begin, ensure that your products are hemp derived and legal for shipping in your state or country, then officially publish clear policies regarding age verification, returns and product claims. Within the confines of Shopify, ensure that the terms of service, return policy and privacy policy are linked in the footer and on checkout. This content should also be aligned with regulatory guidance so as to not promise drug like results which could increase enforcement and chargeback potential. If your policies are clean, it supports the rest of your payments stack.

Choosing A CBD Payment Processor

Now it's time to choose a CBD payment processor that clearly states its support for Shopify integrations and card not present CBD transactions. Inquire about supported methods (cards, wallets, ACH) and ask if they support tokenization and 3 D Secure. Ideally, you'd want a processor who can fine tune risk rules for supplements, topicals or ingestibles as approval patterns vary. The less provider fit challenges you have once integrated, the better to avoid declines, overly aggressive reserves and future account reviews.

Getting A CBD Merchant Account

For a quality CBD merchant account, you're going to need enhanced underwriting so gather corporate documents, owners IDs, supplier COAs, product labels and a compliance summary. When you apply expect questions about THC thresholds, claims made about products, fulfillment process and age verification. Your approval terms may be subject to rolling reserves or tiered volume caps that loosen up if your chargeback ratio remains low. The more thorough you are, the easier it is for you to move from testing to anticipated funding.

Gateway Configuration And Checkout UX

Once you receive your approval, it's time to connect your gateway in Shopify and determine whether or not you want checkout on your domain or redirected to a hosted page. You'll want to enable AVS and CVV on any card used, set a recognizable descriptor (to you and customers) and turn on step up authentication where it makes sense so legit orders successfully pass through while more suspicious ones are forced to provide challenges. Before going live in production test authorizations, captures, partial refunds and voids across the board without limitations. A familiar but compliant checkout experience will help conversion stay high since there isn't anything atypical about it.

Fulfillment, Shipping, And Age Verification

Only ship where hemp derived CBD is legal and create documentation for THC thresholds and origin if necessary. If you sell ingestibles, add age gates on your site and verify age where necessary at delivery. Save tracking numbers and confirmations for delivery so you can easily compile evidence for any chargebacks. Payments go hand in hand with shipping or else you'll secure the sale but lose the chargeback.

Funding, Fees, And Disputes

Finally anticipate higher risk pricing and potentially rolling reserves for your first few months. After that you can negotiate for improved terms once your data proves you're solid. Initially check your approval rates daily for the first week then weekly after that to see consistent pattern outcomes. Fine tune fraud rules but don't swing the pendulum from one extreme to the other. Existence low dollar value disputes by creating a playbook with itemized receipts, policies, COAs (where applicable) and proofs of shipments as responses must be sent quickly. It's better to have steady funding than boast appealing rates with sudden holds.

Where Payment Nerds Helps

Need assistance finding a CBD payment processor, configuring fraud tools and setting up evidence workflows? Payment Nerds will do the heavy lifting and pass you a neatly documented setup. One or two smart decisions from the start usually lead to better approvals, lower dispute risk, and calmer weeks when merchants run promotions.

FAQs

Q: How do CBD payments work on Shopify if I can’t use Shopify Payments?
A: To start with your CBD payment processor, you need to connect a compatible third-party processor and go through the underwriting process for a CBD merchant account. Once that is set up, you should enable fraud checks and ensure explicit descriptors in Shopify. The orders will either process on your domain or be redirected to a hosted page, depending on the gateway you choose. Essentially, the funds will settle according to the terms you’ve been approved for. The platform supports the integration, while your selected provider manages compliance processing.

Q: What documents are necessary when applying for a CBD merchant account?
A: Most underwriters require specific documentation, including corporate formation papers, owner identification, bank letters, supplier Certificates of Analysis (COAs), and product labels. It’s also essential to establish clear policies regarding refunds, shipping, and age restrictions (if applicable). For ingestible products, expect more thorough reviews of claims and laboratory documentation. The neater your submission, the faster you can expect approval and potentially lower reserve requirements.

Q: How do I reduce chargebacks for a Shopify CBD Merchant Account?
A: Use a recognizable descriptor for transactions. Enable AVS/CVV verification and escalate to 3D Secure when risk signals allow, but only if the customer has additional flags on their end. Provide itemized receipts that include product names matching those on your site, along with links to your policies—Save Certificates of Authenticity (COAs) when appropriate, as well as any evidence of delivery. Respond promptly with comprehensive evidence packets; keeping chargebacks below network thresholds typically results in the reserved release of funds[5].

Q: Can I ship CBD anywhere once my gateway goes live?
A: Only ship to locations where hemp-derived CBD is permitted according to state and country regulations. Keep documentation that shows THC threshold levels and the origin of the product. Additionally, block inappropriate locations at checkout to avoid disputes or chargebacks, as shipping to illegal areas is unnecessary.

Q: What payment methods should I enable for higher approvals?
A: Begin by prioritizing major credit cards and digital wallets, then incorporate ACH if the payment processor offers it. Balance your fraud detection tools to ensure that legitimate orders are processed smoothly, while potentially suspicious ones face additional scrutiny. Monitor approval rates weekly from the start and make gentle adjustments to your fraud parameters, avoiding extremes and maintaining compliance.

About the Author

Shawn Silver

Shawn Silver brings over 13 years of experience in the payment processing industry, having successfully founded and led multiple businesses in the space. With a track record of growing startups and driving innovation, Shawn’s leadership has consistently empowered merchants to thrive through robust payment solutions.

Shawn is committed to continuing his work in revolutionizing the payment industry, focusing on providing exceptional service and cutting-edge technology to businesses of all kinds. He earned his degree from the University of Massachusetts Boston and is passionate about leveraging his expertise to help clients navigate the complexities of payment processing.

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